March 23, 2012 1 Comment
Bollywood has been formulaic for more than a decade now. X number of songs, one superstar, rumours of a romantic linkup between co-stars, controversy…all of these have enjoyed the honour of prime ingredient. I think I’ve hit on the current favorite:
Ageing actor + Badly behaved Khan = SUCCESS!
If my Twitter timeline is anything to go by, it seems to be working well for Agent Vinod. For a safety measure, there’s also the star kid ingredient (in double) that’s been the base of every formulaic Bollywood film since the 90s.
Even if high visibility doesn’t translate to high sales (in most other sectors), in Bollywood it means a big Friday night rush at the box office. I’m told that can recover a massive chunk of the film’s costs and all else is bonus.
There’s something off-putting about this formula, for me at least. Agent Vinod was not high on my list of movies-to-watch. With this last incident, it’s just gone into never-will-watch, along with every single SRK movie after the Kunder-slapping episode. Then again, I’m probably not the target audience for these ‘marketing tactics’ and hence the products they’re selling. But since I am the target audience for the fluffy romances, the metrosexual froth and NRI movies that at least 2 of the Khans specialize in, aren’t they losing out a sizable captive audience in the long run?
But I suppose Bollywood only thinks as far as the next Friday.