A Week Of Exploitation
A few years ago, a certain Bangalore-based PR company organised a week-long social media conference. My business entered an arrangement with them and we were listed among their partners. After several conversations and some work, we were suddenly dropped from the listing, without even the courtesy of a conversation. When we followed up, one of their people told me that she had checked my blog and that “You don’t have that many followers.” I’m not sure how one checks ‘the followers’ of a blog, especially one that doesn’t list its readership stats publicly. And if that were valid criteria, shouldn’t that have been asked for and assessed before the work began?
This year, I was approached to conduct a workshop for the same event. I found out later that the workshop would be a paid one and that the proceeds would go to the PR company but that they would not pay the speakers/workshop trainers.
This Is Not Getting Paid In Kind
The real problem here is that I know many newer bloggers, tweeters and other people on social media are promised things like ‘visibility’ and ‘opportunities to network’ instead of being paid. For one, social media by its very nature offers visibility and networking opportunities FOR FREE. One doesn’t need to pay someone else, let alone do free work to get this. If your work is good enough to merit a brand or a company riding on it, then it’s good enough to get you visibility and people who want to connect with you.
Blogging Is Work
Secondly, content creation is work. Followership is garnered through steady, quality work (whether you do it for a living or not). None of the other fields that do this operate for free. Ad agencies do not create ads for free. Media houses do not run brand campaigns for free. Event companies do not host their events for free. So there’s no good reason a blogger, tweeter or social influencer should do this work for free.
If you belong in this space, don’t undersell yourself and don’t accept such exploitative behavior. The industry will only give you the respect you deserve if you claim it.
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