100 Things Every Designer Needs to Know about People – Susan M. Weinschenk: On How People See & Think


100 Things Every Designer Needs to Know about People100 Things Every Designer Needs to Know about People by Susan M. Weinschenk
My rating: 5 of 5 stars

Lest the title throw you off, this isn’t a design book. It’s a book about how human beings capture and process information. The 100 things span diverse aspects of this from central/peripheral vision, daydreaming, creativity, response interpretation, motivation, visual fatigue and laughter.

Each lesson is more like a tip, illustrated with a case or story and bulletted at the end with salient points. I found it interesting and easy to read, even though I have little to do with design. The author appears to have taken her own advice well and the information was presented in a coherent, easily navigable and pleasing manner.

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