How Social Content is Different and What This Means


Social Media signals a brave, new world of communication and interaction. Correspondingly the content on it pushes the boundaries of power, of ownership, of usage and of consumption. In my latest Social Samosa article, I take a look at what this means.

“Think of content on traditional media as a stone that you’re about to throw. Science allows us to determine its speed, direction, trajectory and eventually its destination. In contrast, Social Content is like a drop of water in the sky. It might fall as rain or collect on a leaf as a dewdrop. Or along the way, it might transform into a hailstone or even a snowflake. Each of these possibilities lead to numerous others. A snowflake might get trampled upon, slapped onto a snowman or shaped into a snowball. From here, it might get smashed on a surface or roll on the ground, pick up more material and momentum and building speed, go hurtling on to an unknown destination. The last is the phenomenon of going viral, that wet dream of every social media agencyperson.”

Read ‘How Social Content is Different and What This Means‘ on Social Samosa.

* Image via Master isolated images on FreeDigitalPhotos.

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