How Social Media Helped ‘The Reluctant Detective’

There’s plenty of talk about marketing various products and services through social media. I thought Kiran Manral did something interesting, generating interest for her debut novel, ‘The Reluctant Detective’. Besides the obvious tweeting about it, she also engaged with readers, other writers and organized a number of different events that a social media professional would recognize as astute blogger outreach programs.

I had a chance to chronicle Kiran’s case in my article for Social Samosa:

“Not content with just social media conversations, Kiran also decided to add an offline aspect to her online efforts too. So she focused on driving conversations and creating experiences to generate further conversations. She says, “I’ve realised that it is not enough to talk about your book via social media or book reviews, people actually enjoy seeing, meeting and interacting with an author and that’s what I’ve tried to do.”

Read the full article on Social Samosa here.

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6 thoughts on “How Social Media Helped ‘The Reluctant Detective’

  1. […] How Social Media Helped ‘The Reluctant Detective’ […]

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  2. renunaik April 13, 2012 at 19:55 Reply

    Don’t know why, but reading this brought a line from Anton Chekhov to my mind! :)

    “Don’t tell me the moon is shining; show me the glint of light on broken glass.”

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  3. […] Vodafone’s Customer Care On Twitter […]

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  4. […] How Social Media Helped ‘The Reluctant Detective’ […]

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  5. […] How Social Media Helped ‘The Reluctant Detective’ […]

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  6. […] How Social Media Helped ‘The Reluctant Detective’ […]

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