The online social space has earned the right to be known as an independent medium. As with other media like magazines, newspapers, radio & television, the social media has its own unique personality. The audience that consumes social media content, differs from typical ‘readers’ or ‘viewers’ of other media. How they consume the content is also markedly different, given that this medium touches their lives differently. Thus, the content that draws and engages them, must have its own specific requirements. A tweet, a status update, a blogpost, an email, a comment or even a shared link have their own code and language.
With this in mind, we bring you Write Click, a series of workshops on web writing. We began with a very successful workshop on new media at the Kala Ghoda Art Festival 2011. Now, Write Click presents ‘Unboggle The Blog’, a one-day workshop on blogging content.
‘Unboggle The Blog’ addresses the fundamental content requirements of this space. The workshop will look at blog creation & viralling, microblogging, managing conversations and community building.
The Write Click team comprises Ramya Pandyan (Ideasmith), a writer/blogger and Payal Shah Karwa (The Word Jockey), an independent communications consultant. Both of us have been keen users and observers of this space, since its inception. We each have a corporate background as well as writing experience across different media including social media. Come, explore this new medium with us!
The workshop details are as follows:
Unboggle The Blog: Content Creation For Professional Blogging
Date: Saturday, 25th February 2011
Time: 10.00a.m. – 5.00 p.m.
Location: Bombay Hub, 4th Floor, Candela Bldg, John Baptista Rd. near Mount Mary steps, ahead of Leelavati and Bungalow 9, Above Dilshad Salon, Bandra Reclamation.
Number of seats: 12
Registration will be confirmed on full payment in cash.
To register, email us with ‘REGISTER FOR UNBOGGLE’ in the subject line at:
You can also call us at 9870964781.
Wifi access will be available. Participants are welcome to bring along their laptops.