December opens in one of my favorite ways – a new writing project! :-) I’ve been an active member of the online community from 1996 and the social sub-community that emerged in the early years of the last decade. Now I get to lay down my observations in a commentary of this space. I’m quite excited to be part of Social Samosa!

Social Samosa is a venture by Ankita Gaba and Aditya Gupta and will focus exclusively on the Indian social media space. That’s a tall order, as you may imagine, considering just how much there is, firstly, to social media and secondly, to how Indians are using it.

I start with by exploring the advent of social networking in a 2-part article. The first post titled ‘Social Networking: How Communities Were Built‘, looks at the prominent players and their individual attempts to build the social community we have today. Facebook stars prominently of course as does LinkedIn but Orkut, Google Plus and Egroups feature along the way too. Do read it and tell me what you think!

“The primary function of a social network is to connect people. However, it is not enough to link people and assume that they will prolong the interaction, or indeed keep their interactions within the network. Furthering those connections & retaining the conversations within the network, is crucial for the network to survive. People need activities in order to transition from connection to community. “

Read the full article here.

Image via Jscreationzs