Jaipan ‘We Want A Revolution': Regressive & So Bad It’s Good

This ad fell in the category I call ‘So bad it’s good’. What’s really funny is that it lasted so many years. I still see this ad on old movie VCDs and occasionally on the cablewalla channel.

If it ran today it would offend at least some of the following groups. The first two would probably be enough to take it off air:

  • Hindu fundamentalists: How dare they show people worshipping a mixer-grinder at a temple?
  • Muslim fundamentalists: How dare they depict a Muslim woman gambling?
  • Feminists: Why are even careerwomen & female college students shown getting excited over what is a completely domestic product? How does owning a mixer-grinder signify a revolution?

It hasn’t ceased to entertain, though. :-)

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About Ramya Pandyan
IdeaSmith is the digital doppelgänger of Ramya Pandyan. I am a writer-storyteller. I work as a Content Specialist, consulting, training and delivering Social Content that drives conversations & builds communities. Tweet me at @ideasmithy or write to me at Ideasmithy[at]gmail[dot]com.

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