Indiblogger-MasterChef India2 Blogger Meet – Hot & Appetising!

I’ve been following MasterChef Australia with great enthusiasm, both last year and this one. I also managed to catch MasterChef UK (though Gordon Ramsay failed to charm me the way George & Matt Preston do). So the Indiblogger-MasterChef India 2 meet on Saturday sounded really promising.

As it was, they earned a big plus by having an air-conditioned bus ferry us to and from the event. The venue was RK Studios (where MasterChef India 2 will be filmed). This has to be a landmark of sorts for this city, given that it was home to some of Bollywood’s most iconic films. I am no expert on television sets but even to the rookie eye, the MasterChef India 2 set stands out for its quiet elegance, neat lines & bright, airy feel. Every setting that MasterChef viewers would be familiar with – from the contestant tables to the dining room to the pantry, the cutlery/crockery stocks to the stage where the results of each round are announced to the ubiquitous ‘M’ – are comfortably contained within the space.

The main area was furnished with tables for the blogger meet, that day but will hold the contestant tables during the show. Beyond the stage, cordoned off behind glass bead curtains lies the main dining area. Lining the main area on either side are the pantries, the cutlery/crockery shelves and the cooking implements. Upstairs on either side, replicating the MasterChef format are the galleries from where safe contestants view the proceedings.

The blogger meet started around 2:30 p.m. This gave us enough time to walk around and get in some photographs, which turned out to be a good thing since it got really busy later. The event started off with the Indiblogger staple of blogger introductions. I love the fact that Indiblogger meets include a display screen with a live-tracker of who has just entered and tweets about the event. It lets bloggers/tweeters identify each other. It also makes conversing from across the room great fun!

Once the introductions were complete, the three judges Vikas Khanna, Ajay Chopra and Kunal Kapoor took the floor to talk about the show and address questions. The obvious question of why there was so much coverage of contestants’ personal lives (and the ensuing politics) instead of focusing on the cooking, came up. The replies were slick, if not scripted but this was deftly deflected by turning the discussion over to the bloggers. Who likes sharing stories better than a bunch of bloggers? Soon the group was swapping food memories, from the sweetly nostalgic to downright touching. Among other things, there was a minute’s silence to honour the recently deceased mother of one of the bloggers, after she talked about how much she loved the show.

Post high tea (very befitting of the most popular food show of our times), we got a sneak preview/taste of what it’s like to be a MasterChef contestant through a set of short competitions. The first was what the judges said had been their first cookery lesson – dicing apples. Chef Ajay Chopra demonstrated the right way to do it and then conducted a competition among some of the bloggers. Chopped apples and one cut finger followed.

This was followed by a ginger julienne mini-Masterclass by Chef Kunal Kapoor and a competition. I participated in this one but my ginger strips just weren’t good enough to make the cut (yes, that’s a pun!). The third class-cum-contest was on chopping potatoes to prep for french fries (or finger chips, as we like to call them). The final competition was a mystery box challenge (whoo, whoo, whoo, MasterChef fans!). Under the box, we found a bunch of ingredients that had to be correctly identified and then all used to put together a recipe.

The event concluded with another Indiblogger staple – the chart-as-comment-box. Every blogger was given a chart with a string to hang over their backs. Then we were let loose to share notes, leave Twitter handles or email addresses, ‘I love your blog!’ comments and other little nothings that bloggers like saying to each other. :-) This is another great idea to keep track of all the great people you meet at an event but are just not able to connect with later. The giveaways, yet another Indiblogger staple included Masterchef aprons and a special thermal mug that lights up when it is filled with hot liquid! Good, no?


What really worked for this event was that there was a very definite value provided for the bloggers who got out of home on a Saturday and made the journey. Visiting the MasterChef set was spectacular. Being able to interact with the judges was great too but the real clincher was simulating an actual MasterChef episode with the contests and class. Food is very cool right now, in pop culture and nothing can be more exciting for a foodie than being able to talk about it to other like-minded people and with acknowledged experts in the field. The afternoon was well worth it.

I was looking forward to catching MasterChef India 2 anyway, having missed the first season. Now, after having actually been on the set and talking to the judges, I’m going to be extra hooked to the show. I think this event acted as a real appetiser for the show to follow. Great idea, Star Plus and fab work, Indiblogger putting up a wonderful event!

See more pictures of the event on Facebook and Flickr (starting here). The tweets of the event were tagged #MasterChefIndia2.

* Cross posted to Plain Salted.

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About IdeaSmith
IdeaSmith is the digital doppelgänger of Ramya Pandyan. I am a writer-storyteller. I work as a Content Specialist, consulting, training and delivering Social Content that drives conversations & builds communities. Tweet me at @ideasmithy or write to me at Ideasmithy[at]gmail[dot]com.

8 Responses to Indiblogger-MasterChef India2 Blogger Meet – Hot & Appetising!

  1. Viyoma says:

    Hey well put..and must say, the pics taken have come out well.
    I have been looking around for bloggers, who post about the event. My 3rd Encounter till date.

    Like

    • IdeaSmith says:

      @Viyoma: Sorry this reply is so late. For future events, especially Indiblogger ones, you might want to check out their Twitter stream and the hashtags. You’ll see a lot of updates come up there if you’re looking for event write-ups.

      Like

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  3. gkam says:

    “I think this event acted as a real appetiser for the show to follow”. I agree.

    I too will be hooked onto the show this season. I loved your version of the whole event.
    Good to see you there. Thank you for the brinjal on my comment-chart :D

    Like

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