This post comes up really late. It’s not easy to write about an event, considering the number of details that there are to take in and if one wants to be sure to get everything into a nice, readable post and not just list out the schedule. The last weekend went by in a blur of Indiblogger meets. The first was the incredible MasterChef India 2 meet, which I’ve already written about. The next day, I got spiffed up to go to the Four Seasons hotel for the Dove Indiblogger Women Bloggers’ meet.
A week earlier, I had received an email from Indiblogger, asking if I’d like to try out Dove’s new Damage Therapy range. 2 days later, I received an exciting large box which yielded the following:
- Dove Damage Therapy Shampoo
- Dove Damage Therapy striped Conditioner
- Dove Damage Therapy Hair Serum
- Dove Damage Therapy Hair Mask
The whole lot was packaged in a big make-up travel kit and filled with gold confetti. Say what you might, but there is something about attractive packaging that a woman just can’t resist. It really adds to the pamper experience of cosmetics & beauty products.
I hesitated for all of a few seconds before taking them to the bathroom. I don’t really have damaged hair (*fingers crossed*). But what woman can resist a brand new set of beauty products, especially when they’re nicely packaged?
I tried all four products that day. By evening, I was astonished at my hair. Now I have naturally straightish hair, that’s quite reasonably supple and smooth. It also tends to get oily very quickly so I actually wash it everyday and use a very mild conditioner to take care of scalp itch. I’d tried the regular Dove shampoo and conditioner earlier but gave them up because they made my hair too greasy and limp. But the evening I tried this new range, left my hair actually swishing and rustling like the models’ hair in the ads! I really haven’t gone back to the Wella shampoo & conditioner I used to use before, even though they’re almost full to the brim, my having bought them a scant week before. I just can’t resist how the Dove range makes my hair feel.
On Sunday, I went for the actual event that launched the new range, its communication and interacted with women bloggers. As with the MasterChef India 2 event, this one also had a definite agenda and structure for the day. I got there at around 11:30, when the event had already been set up. The stage was empty but already people were milling around. At the back of the hall, behind curtains, a makeshift salon had been set up, complete with hairdressers washing & styling hair already. In another curtained-off corner, a mini-spa was already under way with women getting foot massages, manicures and pedicures. True to Indiblogger meets, there was a display screen right at the stage that ran a live track of tweets about the events and listed who had just walked in.
The event began with introductions of each blogger, an Indiblogger staple. This was followed by a short talk by the Dove team. The striking contrast in a formal, business presentation within an informal, unstructured environment like a blogger meet was, I’m afraid to say, almost funny. I realise that this talk was necessary, considering the whole point of the meet was to promote the brand. So it’s a good thing that the presentation didn’t go on for too long. I am guessing the aim was also to provide the bloggers with some message cues to write about in their posts. For future such events, it might be useful to include handouts, press kits or even just printouts of the presentations, for bloggers to take back.
A week later, I’m still a little hazy on the details of the day’s schedule but I don’t remember being bored even once. The spa and salon went on, in parallel, with women getting their turn according to order of registration. Along the way, the Indiblogger team conducted mini-contests (longest hair etc) and handed out prizes. The live feed also served to connect various bloggers & groups to each other. Lunch happened somewhere along the way, an exotic Thai spread with standard 5-star additions of Indian cuisine. I managed to get my feet massaged but because I turned up late, had to wait to the end of the day for the hair pampering.
Post-lunch, I had a chance to host a short discussion on blogging among the bloggers. We touched on things such as embarassing blogging moments, SEO, being taken seriously as bloggers and popular blogging themes. I really enjoyed this segment and if anything, I only wish it could have gone on a wee bit little longer. It takes awhile to draw an audience out, especially bloggers who may not be used to talking about their writing when they’re not hidden behind the comfort of a computer screen. A blogger meet’s prime value, at least right now, is to be able to connect with other bloggers, swap experiences and share insights. Still, it gave everyone a taste of what a blogger meet could be and went on long enough to unearth a few jewels (SEO tips, theme-blogger groups etc).
This was followed by a Q-and-A with the Dove brand person, herself a remarkable endorsement to the brand, considering her beautiful hairstyle. A few tips from that session:
- Use the conditioner after every shampoo. Rinse off excess after use.
- Use serum after conditioning on towel-dried hair for best results. Do not wash off.
- Use hair mask once a week, after a shampoo. Do not use conditioner and serum on these occasions.
- Smaller pack sizes of the products may soon be available. The hair serum could be used as a travel pack item for quick styling.
The last item on the day’s agenda was a treasure hunt, which really perked up any flagging spirits that may have been left, after a packed day. We ended with the chartboard-as-comment space, another Indiblogger staple.
In sum, I had a lovely weekend, courtesy Indiblogger. It’s always delightful to meet other bloggers and if there is good food, fun things to do and freebies (hehe!), that’s bonus!
The photographs in this post and more of the event can be seen on Facebook, Google Plus and Flickr (starting here). The tweets of this event can be seen at #dovespa.